PORTFOLIO
PORTFOLIO
PORTFOLIO
I make the complicated make sense.
I’m Jonathan, a Creative and Marketing Director with a background in cultural anthropology and a career spanning public health, clinical research, healthcare technology, AI, science, education and consumer brands.
I’m curious about what makes people care, what earns their trust, and what makes them stop and pay attention. I turn those insights into brands, campaigns, experiences, and stories people remember.
I’m strategic, but deeply hands-on and obsessed with the craft of making things. The best creative starts with understanding people, asking better questions, finding what matters, and making it impossible to ignore.
CREATIVE
DIRECTION
I turn big, complicated ideas into creative people can understand, connect with, and remember. I build the vision, bring the right people together, and give great ideas room to become even better.
GRANT IMAHARA STEAM FOUNDATION
Creative and Marketing Director
Leading creative strategy, social storytelling, and brand development for the Grant Imahara STEAM Foundation, including RoboBattles and creative direction for its youth-focused robotics and STEAM programming.
TEAM FRIDAY
Executive Creative Director, Marketing & Campaign Strategy
Led multidisciplinary creative teams and integrated campaigns across public health, social impact, and cultural marketing, building brands and award-winning work that connected complex messages with diverse audiences on a deep cultural level.
SCIENCE 37
Creative Director, Brand & Patient Marketing
Built the creative foundation for a pioneering clinical-trial technology company, leading brand, UI/UX, and patient marketing while growing a multidisciplinary team from one to 30 and translating complex healthcare innovation into clear, human-centered experiences.
MTM WATCHES
Creative Director and Brand Consultant
Rebuilt MTM’s brand, digital experience, and DTC marketing to attract a younger audience while retaining its established customer base, using customer insights to drive a 51% increase in site traffic and sustained sales growth.
CONCERT AI
Creative Director, Experiential, Print and Digital Marketing
Translated complex oncology, clinical-trial, imaging, and AI technologies into compelling brand experiences across experiential, web, video, and print, including high-impact conference environments.
BRAND DESIGN
A brand is it’s a personality, a promise, and a system for showing up consistently in the world. I create identities that give organizations a clear voice and the flexibility to grow, evolve, and stay relevant.
SCIENCE 37 BRANDING
Built a scalable brand and visual system for a rapidly growing clinical research company, helping translate complex science and technology into a human-centered experience.
EVERYDAY SAFE
Created a clear, approachable brand identity for the Los Angeles County Department of Public Health’s public safety initiative, making critical information feel useful, accessible, and relevant to everyday life.
LA LEGACY BUSINESS PROGRAM
Developed a vibrant, community-centered brand for Los Angeles’ Legacy Business Program, celebrating the character, history, and resilience of the small businesses that make LA unique.
MTM WATCHES
Reimagined the identity and digital experience for MTM Watches to attract a younger, style and price conscious audience while retaining the trust and loyalty of its established customer base, helping drive a 51% increase in sales.
INTEGRATED MARKETING
I combine research, strategy, audience insight, and storytelling, to build campaigns that meet people where they are and move them to action.
REDISCOVER
LOS ANGELES
Created an integrated campaign for the Los Angeles County Department of Public Health celebrating the people, places, and experiences that Angelenos missed during COVID-19 lockdown.
MPOX VACCINES
Developed a culturally relevant, LGBTQ+ focused campaign for the Los Angeles County Department of Public Health that made MPOX vaccination information approachable, actionable, and impossible to ignore.
DEPRESSION
CLINICAL TRIAL RECRUITMENT
Created a human-centered recruitment campaign that transformed a complex clinical trial into an accessible story, helping potential participants understand the opportunity and take the next step toward better treatment.
I’M VACCINATED BECAUSE…
Built a personal, social-first vaccination campaign around real people and their reasons for getting COVID-19 vaccinated, turning a public health message into a collection of relatable stories designed to build trust and encourage action.
COVID DIARIES
VIDEO SERIES
Produced an intimate video series capturing the lived experiences of Community Health Workers during the COVID-19 pandemic, partnering with six community organizations and eight participants to tell authentic stories in English, Spanish, and Thai.
KNOW THE FACTS
Created an integrated public health campaign that turned complex health information. about COVID-19 into clear, culturally relevant social media content designed to build trust and answer questions.
PSORIASIS CLINICAL TRIAL RECRUITMENT
Designed a patient-centered campaign built around the idea that plaque psoriasis does not define you, helping people see beyond their condition and consider clinical trial participation as a path toward new possibilities.
LUPUS CLINICAL TRIAL RECRUITMENT
Developed an empathetic recruitment campaign designed to connect people living with lupus to clinical research, translating complex medical information into clear, approachable messaging.
MIGRAINE CLINICAL TRIAL RECRUITMENT
Created an empathetic recruitment campaign that connected people living with migraine to clinical research by visual and copy that made them feel recognized and understood.
SUPER BOWL 2022
Developed an integrated campaign around Super Bowl LVI in Los Angeles with the Los Angeles County Department of Public Health to bring awareness to social gatherings during the COVID-19 pandemic.
DIABETES CLINICAL TRIAL RECRUITMENT
Created a culturally relevant clinical trial recruitment campaign to increase diversity in Diabetes clinical trials.
MTM WATCHES MARKETING
Repositioned MTM Watches with a refreshed brand, digital experience, and marketing strategy designed to attract a younger audience while maintaining the loyalty of its established customer base.
OTHER
PROJECTS
A collection of work beyond campaigns and creative direction, spanning visual identities, product development, apparel, and side projects. Each one is an opportunity to explore a new idea, solve a different problem, and make something worth remembering.
NASA/JPL MISE SATELLITE LOGO
Created a visual identity for NASA/JPL’s MISE mission, translating complex planetary science into a distinctive and memorable mark.
NASA / JPL
AMR-C SATELLITE
Developed the visual identity for NASA/JPL’s AMR-C satellite project, creating a system that reflects the precision and ambition of the technology.
GOOGLE SITE RELIABILITY LOGO
Created a visual identity for Google’s Site Reliability Engineering in Los Angeles to give their internal team a visual identity unique to any other Google branch.
GREAT QUOTES
Created a typographic side project exploring memorable quotes through expressive type, composition, and visual storytelling.
SCIENCE 37
TECH TEAM
Created an internal identity for Science 37’s technology team, giving a technical organization a distinctive visual language within the broader brand.
MTM WATCHES PRODUCT DEVELOPMENT
Helped design and bring two new watch concepts to market: a protective case for the newly released Apple Watch and an analog timepiece with integrated smart capabilities.
MUSCLE BEACH FASHION LINE
Developed a fashion line for the iconic Muscle Beach in Venice Beach, combining California heritage, fitness, and bold graphic expression.
NICKLEBACK FASHION LINE
Developed a denim fashion line for the Canadian rock band Nickelback, translating the band’s identity and cultural aesthetic into a contemporary apparel collection.
ELITE EVOLUTION FASHION LINE
Created a fashion and visual identity concept built around ambition, transformation, and the idea of continually becoming something better.
AVRIL LAVIGNE FASHION LINE
Created a fashion line for Avril Lavigne, blending her rebellious pop-punk identity with a contemporary visual language.