TEAM FRIDAY

Executive Creative Director – Marketing & Campaign Strategy
09 / 2021 – 09 / 2024

• Directed multiple $3M+ integrated public-health campaign reaching 30M+ people monthly across digital, social, OOH, radio, video, print, and point-of-care.

• Built patient activation strategy from the ground up using community listening, health-literacy research, and partnerships across LA County in 12 languages.

• Designed visuals, copy and strategy for the award-winning MPOX Vaccine Awareness campaign: 35M+ impressions in first two months, record sign-ups, nationwide adoption, and a DotCOMM Gold Award.

• Expanded and mentored a remote creative team from 3 to 10, while reducing campaign turnaround time 3x.