MTM Special Ops Watches are the leader in manufacturing high-end boutique military-inspired watches with a worldwide distribution network. They offer fully customizable handmade watches at a variety of price points. During my tenure as Creative Director, I lead a 5-person team of marketers, product developers, and graphic designers to redesign and implement a new identity system, website, advertising campaigns, and new product development to target a new younger demographic while maintaining a relationship with the aging devotees of the brand. With a combination of new advertising campaigns over digital and print mediums, social media (Instagram, Twitter, and Facebook) as well as collaborations with movie and video game brands, we saw an increase in engagement and sales of 51%.
PRODUCT DEVELOPMENT
In order to contend in the changing industry of watches and wearable technology, I lead our product developers and marketers to create the A-38 Case, an Apple Watch compatible case in the style of MTM’s product line, and the STATUS, a fully functional analog and smartwatch combination. I spearhead the development of these products during the rise of wearables and smartwatches as a way to bring in new customers who didn’t want to sacrifice the connectivity of modern technology. These products showcased a combination of analogy and digital technology that brought media attention and a rise in online engagement with a younger, more tech-savvy audience.
A-38 CASE
The MTM A-38 is a sophisticated military-grade case for the 38mm Series 2 Apple Watch®. We have designed a titanium “surround” that incorporates two analogy quartz “micro-dials” and standard watch lugs. This resolves the common dilemma of a dead battery for various users, especially survivalists, hikers, and outdoorsmen alike.
STATUS SMARTWATCH
The MTM STATUS Analog and Smartwatch can be customized to fit your needs and style. It features a titanium watch case with multiple customizable options, including straps, dials, case, and finishes. This watch expresses connectivity and limitless potential. It features a beautiful and clean style, including a dial that integrates traditional and digital design. This rugged smartwatch features a sleek bracelet as well as 100-meter water resistance. We engineered our Smartwatch for live-action and all-terrain messaging.
REACTION
The Brand Design and Marketing Campaigns lead to over 50% increase in engagement and wider sales across all the product lines. The “Built for Action” campaign and collaborative give-aways were key in the dramatic rise in engagement.