PRODUCT DEVELOPMENT
In order to contend in the changing industry of watches and wearable technology, I lead our product developers and marketers to create the A-38 Case, an Apple Watch compatible case in the style of MTM’s product line, and the STATUS, a fully functional analog and smartwatch combination. I spearhead the development of these products during the rise of wearables and smartwatches as a way to bring in new customers who didn’t want to sacrifice the connectivity of modern technology. These products showcased a combination of analogy and digital technology that brought media attention and a rise in online engagement with a younger, more tech-savvy audience.
A-38 CASE
The MTM A-38 is a sophisticated military-grade case for the 38mm Series 2 Apple Watch®. We have designed a titanium “surround” that incorporates two analogy quartz “micro-dials” and standard watch lugs. This resolves the common dilemma of a dead battery for various users, especially survivalists, hikers, and outdoorsmen alike.
STATUS SMARTWATCH
The MTM STATUS Analog and Smartwatch can be customized to fit your needs and style. It features a titanium watch case with multiple customizable options, including straps, dials, case, and finishes. This watch expresses connectivity and limitless potential. It features a beautiful and clean style, including a dial that integrates traditional and digital design. This rugged smartwatch features a sleek bracelet as well as 100-meter water resistance. We engineered our Smartwatch for live-action and all-terrain messaging.
