MTM Special Ops Watches are the leader in manufacturing high-end boutique military-inspired watches with a worldwide distribution network. They offer fully customizable handmade watches at a variety of price points. During my tenure as Creative Director, I lead a 5-person team of marketers, product developers, and graphic designers to redesign and implement a new identity system, website, advertising campaigns, and new product development to target a new younger demographic while maintaining a relationship with the aging devotees of the brand. With a combination of new advertising campaigns over digital and print mediums, social media (Instagram, Twitter, and Facebook) as well as collaborations with movie and video game brands, we saw an increase in engagement and sales of 51%.
BRAND AND
WEBSITE REDESIGN
MTM Special Ops Watches have a loyal following of customers who are traditionally older, more conservative, and wield more higher purchasing power. My involvement with the rebranding and website design was to update the look and feel of the company’s outward facing persona to a position that the loyal customer would appreciate but would also be enticing to a new customer demographic. I managed a team to market to a wider customer base with updated print campaigns as well as moving into digital and social media outlets. The website redesign included a full identity system overhaul including logo, colors, imagery and typefaces. Each product is fully customizable in real-time and is optimized for SEO.
I designed this high level brand book as a practical guide to initiate the rebranding and website design. I wanted to highlight a new sleeker set of brand colors, fonts, and a younger look/feel to set a roadmap of where the brand and website will be evolving.
