5M+
MONTHLY OOH IMPRESSIONS
34K
MONTHLY SOCIAL IMPRESSIONS
44+
MONTHLY OOH PLACEMENTS
I’M VACCINATED BECAUSE…
The I’m Vaccinated Because… campaign built on top of the Rediscover Los Angeles campaign and featured trusted community members and leaders sharing their personal reasons for getting vaccinated, aiming to inspire others through relatable and credible voices. This campaign highlighted short personal messages from trusted messengers in communities with lower vaccination rates, telling stories of shared values, future vision, and community strength. By amplifying the voices of often underrepresented communities, it connected with individuals who share these values but had not yet made their decision.
We captured video interviews and evocative portraits of community leaders and members to convey strength and trust, using these images across social media, Out-Of-Home billboards, bus shelters, shareable short-form videos, and streaming and radio PSAs.
The campaign consisted of 29 individual and family stories, across five languages of English, Spanish, Thai, Chinese, and American Sign Language, as well as all campaign materials were meticulously translated into the seven most common languages spoken in Los Angeles to ensure accessibility and inclusivity. This approach allowed us to reach a broader audience, reflecting the city’s diverse cultural landscape and ensuring that the message resonated with all community members, regardless of language barriers.
REACTION
Over the course of 3 years, our efforts have garnered over 185 million out-of-home impressions, 2.2 million social media impressions, and 12 million PSA and radio impressions across multiple campaigns. These campaigns were conducted in seven languages—English, Spanish, Tagalog, Traditional Chinese, Korean, and Armenian—utilizing a diverse mix of print, radio, digital, mobile, video, social media, out-of-home, and earned media components.