COVID DIARIES
In partnership with Community Health Councils and the Department of Public Health, I developed a series to highlight the amazing fortitude and outstanding work the Community Health Work do on a daily basis during the COVID-19 pandemic. We interviewed and filmed their daily lives to humanize the pandemic and showcase these hardworking and brave individuals. We created with 18 videos in the COVID Diaries series and featured 6 organizations and 8 participants across three languages of English, Spanish, and Thai.
REACTION
Over the course of 3 years, our efforts have garnered over 185 million out-of-home impressions, 2.2 million social media impressions, and 12 million PSA and radio impressions across multiple campaigns. These campaigns were conducted in seven languages—English, Spanish, Tagalog, Traditional Chinese, Korean, and Armenian—utilizing a diverse mix of print, radio, digital, mobile, video, social media, out-of-home, and earned media components.