ART DIRECTOR
Creative professional with record of success developing unique brand identities, user experiences, and marketing strategies that increase traffic, sales, and profitability. Collaborate with all organizational levels to implement strategic, multimedia advertising plans appealing to new and existing audiences. Natural leader who inspires team members to develop their professional skills and push their creative boundaries. Excellent communicator with skills in conversational Japanese and Spanish.
KEY SKILLS
Graphic & Fine Arts
Videography
Strategic Marketing
Team Training & Leadership
Google Analytics
Sketching
Photography
Brand Identity & Design
Campaign Management
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
Designed patient-centric brand personality and visual identity for virtual clinical trial platform (myMedidata) in collaboration with patient advocate team.
Developed script template and modular production system to produce animated videos.
Decreased production time from 6 weeks to 1 week.
Created advertising campaign promoting clinical research for chronic pancreatitis patients as volunteer for Medidata Social Innovations Lab and Mission: Cure.
Contributed to multifaceted campaign, including video testimonials from patients and static image campaign for social media and Google marketing.
Designed contemporary brand identity system synthesizing personality, professionalism, and excitement for clinical research and technology field.
Provided creative oversight for all corporate marketing materials, including presentations, advertisements, clinical trial recruitment, training, and education.
Secured multiple rounds of funding for Series C ($29M) and Series D ($40M).
Constructed UI and UX interfaces for web-based and mobile app (NORA).
Directed video production for advertisements, training, and community outreach programs.
Streamlined presentation deck and training documents for patients, clinical research coordinators, primary investigators, and nurses using Adobe Suite, Google Slides, and PowerPoint.
Generated trial-specific recruitment campaigns for research studies.
Enabled 50% faster patient recruitment than other sides within the same trial.
Promoted inclusion with 41% more diverse patient pool.
Achieved 87% patient trial retention rate.
Established brand design language across digital and print mediums.
Increased engagement 51%, boosted sales, and targeted younger audience via website rebranding, print/digital advertising campaigns, and social media (Instagram, Twitter, and Facebook).
Led 5-person team of marketers, product developers, and graphic designers to manage website redesign, social media updates, and advertising campaigns.
FREELANCE
Marketing, Art Direction &
Consultation Professional
10.2013 - 02.2016
Culver City, CA
Directed production of marketing/promotional materials for fashion, home furnishings, and biomedical industries.
Consulted with businesses to develop marketing strategies and brand identities.
Created original artwork and publications within physical and digital mediums using Adobe Creative Suite.
Directed remote and onsite marketing and design teams of 3-5 members.
ULTIMATE BRAND MANAGEMENT
Art Director
02.2012 - 10.2013
Los Angeles, CA
Led team of 3 designers to create, promote, and market multiple fashion lines, specializing in streetwear, denim, and athletic clothing.
Facilitated weekly employee classes to enhance Photoshop and Illustrator skills.
Grew business from 1 brand to 5 unique branders.
Led a team of designers to create, promote, and market multiple fashion lines under the Ultimate Brand Management umbrella:
REWASH Denim : Led a team to expand and rebrand a Women's denim and streetwear line
MMA Elite : Expanded fashion and athletic gear line of a popular mass market sales brand and created promotional material for sponsored UFC Fighters and MMA fights
Nickelback Denim : Created denim-based fashion line for international rock band Nickelback
Abbey Dawn : Designed fashion and promotional material line for Avril Lavigne
Lights Out : Created graphic tee line for NFL football star Shawne Merriman
DOCTRINE
Creative Director
02.2010 - 02.2012
Los Angeles, CA
Directed production of marketing and promotional materials.
Designed original artwork and outerwear for men’s streetwear and fashion line.
Managed printing and manufacturing production with local and international vendors.
Produced and oversaw fashion shows and celebrity-branded events.
Prior fashion designer experience at Johnny Was in Los Angeles, CA.
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Bachelor of Arts (BA) in Anthropology
MINORS IN HUMAN COMPLEX SYSTEMS AND JAPANESE/ASIAN HUMANITIES
Studied abroad 1 semester at University of Copenhagen.