GOOGLE SITE RELIABILITY ENGINEERING

DESIGN PROCESS

I was contracted to create a logo for the Google’s Los Angeles branch of the Site Reliability Engineering department. They requested a clean and minimal design and a rallying flag that would distinguish them from other departments in other cities. After interviewing several members of the department to gather key information about their needs, the consistent description of their department is that they are the guardians of the network. To showcase this in a uniquely Los Angeles style, I drew inspiration from the distinct Los Angeles beaches’ lifeguard towers. For the color scheme, as Los Angeles is city of sunsets, i wanted to recreate a silohette to keep the identity simple and effective.