KNOW THE FACTS
The Know The Facts campaign aimed to dispel myths and provide up-to-date, accurate, science-backed information about COVID-19 and vaccines, helping to combat misinformation and build trust within the community.
To emphasize the legitimacy of this information, the social campaign was designed to be shared directly from the Los Angeles County Department of Public Health’s social media accounts, reinforcing trust and credibility. Each post was carefully crafted to address common misinformation and controversial topics circulating online. To maximize effectiveness, I broke down complex issues into bite-sized, shareable posts, ensuring the content was accessible and easy to disseminate.
REACTION
Over the course of 3 years, our efforts have garnered over 185 million out-of-home impressions, 2.2 million social media impressions, and 12 million PSA and radio impressions across multiple campaigns. These campaigns were conducted in seven languages—English, Spanish, Tagalog, Traditional Chinese, Korean, and Armenian—utilizing a diverse mix of print, radio, digital, mobile, video, social media, out-of-home, and earned media components.