LUPUS RECRUITMENT CAMPAIGN

Lupus is a complex autoimmune disease, with a diagnosis that varies greatly from person to person. Its symptoms are often internal, making it difficult to diagnose, though it can occasionally manifest externally as a malar butterfly rash across the face. This research study, sponsored by Janssen Pharmaceuticals, aimed to better understand and address these challenges.

My approach to this project began with in-depth discussions with doctors and patient groups to gain a comprehensive understanding of Lupus and its impact on daily life. From these conversations, I learned that the invisible nature of most Lupus symptoms can make the condition particularly isolating for those who suffer from it.

With a strong commitment to diversity and inclusion, I sought to ensure that our recruitment materials reflected a broad range of demographics. Recognizing that the majority of clinical trials have traditionally been directed at white men and women, I focused on promoting inclusion by depicting a diverse array of individuals in our campaign. This approach was designed to resonate with a wider audience and encourage participation from underrepresented groups, ultimately contributing to more inclusive and comprehensive research outcomes.