BE KIND, USEFUL & AWESOME

The unofficial motto of Science 37 is “be Kind, Useful & Awesome.” Wanting to expand our reach and propel our mission, we launched a joint campaign with the city of Los Angeles to spread the word. The campaign launched with an original song and music video and was later rolled out throughout the city with out-of-home advertisements, swag, and site-specific pop-ups installations. This campaign also issues a challenge to other biotech companies to adopt the “be Kind, Useful & Awesome” philosophy as they speak to patients in clinical trials. Being part of a clinical trial not only useful in creating new medicine and vaccines, but your contribution may also help save the lives of others and that is awesome. This was a passion project and I developed the marketing strategy and assets in partnership with the city of Los Angeles.